E88 Kace Phillips: Finding the Key to Agency Growth through a Culture Committee and Made it to AdAge’s Top 3 Places to Work

Our Guest: Kace Phillips, Co-Founder & Partner at RBA

In this episode, Kace Phillips highlights the importance of company culture in agencies and how developing a culture committee has helped him grow and scale his agency. He details the problems that have been solved by working on company culture and how it has affected employee and client turnover.

Conversation Highlights

  • Kace really loves live music
  • What a culture committee does for a business
  • When you should create a culture committee
  • Fixing business problems by improving company culture

Key Podcast Moments

[2:57] Roundtable Discussion: Kace has been to over 100 Widespread Panic shows

[9:05] Roundtable Discussion: Kace’s wife is not thrilled about his traveling to concerts…

[11:35] What is a culture committee? + Where he got the idea from

[15:06] What stage was your business at when you implemented a company committee?

[18:03] Typical duties of a culture committee

[21:09] Key issues RBA’s culture committee have dealt with: Connecting with each other + Adjusting with covid-19

[27:54] The impacts of improving company culture

[30:23] The importance of client and employee turnover in business growth

[31:53] How to connect with Kace + The perfect person to reach out to him today

Magic Marketing Quotes from our Guest

“Our culture would 100% not be what it is today without the culture committee. I can confidently say that.”

“While, when we’re in the office, we want people to be as productive as possible, I think those little 5-10 minute conversations about what movie I saw this weekend or what band I went to see or whatever, I think that’s really important in having a productive environment.”

“Having low client turnover is a huge part of why we’ve been able to grow.”

Resources Mentioned

Email Kace: kace@therba.com

Visit RBA’s website

Follow RBA on Instagram

Follow RBA on Twitter

Connect with RBA on Facebook

About Our Guest

Kace Phillips was born and in Dallas, Texas and after a perfectly normal 5 year run at Arizona State, he graduated and moved back to Dallas and began working as a copywriter in an experiential advertising agency. After getting his feet wet there, he moved on to a startup music company, and then started his own app development company. When that didn’t work out as planned, I landed back in the agency world. For some reason, I still haven’t left.

Get in contact with Kace Phillips


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