Our Guest: Carlo Bernoni Chief Operations Officer of Fitness Marketer

In this episode, Carlo Bernoni talks soccer, fitness marketing, chatbots, and building community with your clients. Carlo shares how he got into fitness marketing from the mortgage industry, practical tips for automating your sales with the human element, and why the community element is needed more than ever.

Conversation Highlights

  • The two basic approaches to marketing fitness
  • Automation & marketing-How do you balance technology with human interaction?
  • Marketing with Facebook ads-Is that the key to success
  • The power of building community
  • Using events to upgrade your community connection…and your revenue

Key Podcast Moments

  • [1:22] Roundtable Discussion: Soccer Talk-What got you interested in soccer? Who is going to win the next World Cup?
  • [13:00] The origin story of Fitness Marketer
  • [15:23] The chance opportunity that led to Carlo owning an entire agency
  • [18:00] Why did you decide to specialize in fitness?
  • [20:47] The two basic approaches to fitness marketing
  • [22:00] Automation
  • [25:10] Marketing and Community
  • [29:15] Leveling up your community with events

Magic Marketing Quotes from our Guest

  • “I really got into this business by accident.”
  • “I had one iPad and one testimonial and we just started from there.”
  • “Automation is great and should be used to start the conversation.”
  • “No one is going to give their money before they give you their time.”
  • “Most people are trying to get rich from Facebook ads. That’s not our business model.Our business model is to get as many…leads as possible.”
  • “For people that are reluctant to share their stuff, I hate to tell ya, people can find it.”
  • “This is something else that I think is really valuable..to leverage every contact point with your clients.”
  • “There is always another level that your clients are willing to pay if the value is there.”
  • “Never underestimate a client’s ability to find the money to pay you.”

Resources Mentioned

About Our Guest

Carlo Bernoni is a dedicated soccer fan, lead generation marketing expert, and successful entrepreneur who built two successful businesses. He is currently the Chief Operations Officer of Fitness Marketing.

Get in contact with Carlo Bernoni

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