Our Guest: Jason Swenk Agency Mentor and Co-Founder of Sales Pipeline Accelerator
- Isn’t selling your agency for a lot of money the dream of agency owner?
- Not for Jason Swenk. After building his agency to an extremely profitable business, he sold it.
- He realized though, the dream wasn’t what he thought…so he dived back in and found a bigger why then selling money
- Having a winning attitude to manage a successful digital agency
- Life after selling your agency
- Getting clear on what your agency is and who it serves
- Differentiation: Why it’s the key for clients that need help but don’t know where to go
- Pivoting: When is the right time to pivot your agency?
Key Podcast Moments
- [1:34] Roundtable Discussion: Can being a college athlete make you a better entrepreneur?
- [5:13] Qhat if you’re not competitive?
- [8:12] The origin story of Jason’s agency life
- [12:40] What are the biggest challenges in agency owners right now?
- [16:27] Are people building agencies for the right reasons?
- [18:49] How can my agency stand out?
- [20:11] How do you decide when to pivot your business
Magic Marketing Quotes from our Guest
- “Sports teaches [us] how to quit.”
- “If you don’t believe you are the best, do you think anybody else is?”
- “Almost all agency owners are accidental.”
- “I remember my first client asking me to send an invoice. I didn’t even know what an invoice was.”
- “I couldn’t start an agency for two years.”
- “We all think too small.”
- “They (clients) just say “ I want to be a big agency’ but they don’t have a definition.”
- “It’s about offering something at the right time at the right price.”
- “You can only do your best at this current moment.”
- “No one can tell you what niche you need to pick. Only you can.”
- “It’s [Niches] like having a Vegas breakfast You have ti try everything.”
- “Sometimes you have to take a deep step back and then it’s clear as day what you need to do.”
- The Smart Agency Masterclass
- Accelerating Your Agency: An 8 System Playbook for Growing Your Agency Faster
About Our Guest
Jason Swenk is a podcaster, consultant, speaker, and author who built and sold a highly successful agency in 12 years.
Get in contact with Omari Broussard
Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency.