Nobody enjoys failing, but the truth is that you learn more from the losses than the wins.

Running a business is inherently difficult, but it definitely makes it harder when you make a lot of stupid mistakes and lose sight of the things that make you money.

In today’s video, check out Chris Martinez talking about his first huge, ugly business failure and also the two biggest lessons that he learned from that.

Chris ended up losing everything he had from this failed venture, but he gained valuable knowledge that he applies at DUDE every single day.