Here's How It Works

Do you want to get back to having more FUN in your agency? Do you want to do more of the things you love and less “firefighting”? Do you want your agency to be able to run without YOU? If so, then let DUDE help you fix your agency Operations so you can scale your agency and reach your full potential. 

Why am I stuck in this never ending cycle where I have no problem selling, but I can’t find the right people, I get stuck in fulfillment, and I can’t consistently grow my income and profitability? I know my agency has so much potential but I can’t see how to get past this current plateau!

Dear Agency Owner,

Do you have a "successful" agency on the outside, but in reality the business is too reliant on you, the profitability is too low, and you're not having nearly as much fun running the agency as you want?

This is actually a really common problem for agency owners that we work with.  

They have grown their agency to multiple 6-figures, and sometimes 7-figures, but at the same time the owners are overworked, underpaid, and the entire business feels like it could fall apart at any moment if one more thing breaks. 

How can that be? 

Well, most agency owners are “accidental entrepreneurs” and they were able to grow their business through sheer willpower, a little luck, and a lot of long hours.  

But then at some point the agency gets stuck and the agency owner can’t seem to figure out how to fix it. 

Maybe it’s when you’re on the cusp of breaking 7-figures or maybe it’s after you broke 7-figures and your next milestone is $3, $4, or $5 million. 

But it’s bound to happen. 

The gurus keep telling you to “Sell! Sell! Sell!” but you know that’s not the real problem. 

The real problem is that your OPERATIONS is holding you back. You can’t find or don’t know if you have the right employees, you don’t have the right processes to get the work done on-time and on-budget, and you don’t have the CEO knowledge to fix the profitability problems.  

If only you had an easy button to fix all of this…

Like the easy button that our client’s Michael and Laura found.

This husband and wife team was able to grow their agency from $2M to $5M in two years, hit the Inc 5000 list TWICE, bought a boat, bought a house, had their 2nd baby, and they took an entire month off to spend time with their new little one while their entire team ran everything.

But when you hear stories like this, do  you say to yourself, “Yeah right. Sounds great. It’s a great goal to have, but I’m SOO not there”…


Maybe you’re a lot closer to having the agency of your dreams than you think

Michael and Laura are my clients. And their story, as awesome as it is, is common among my agency owners.

However, their life wasn’t always as amazing as it is today.    

For years they struggled with too much uncertainty and too little profit.

And the worst part is that they couldn’t for the life of them figure out what was holding them back. 

Until they got their hands on The DUDE Way and discovered this fact… 

That unlocking your potential as an agency owner isn’t rocket science but you MUST know the 4 Operational Pillars for success and how to optimize them. 

And once they found which of the pillars were hurting their ability to scale then everything shifted. 


My name is Chris Martinez and I am the CEO and Founder of DUDE and if you’re reading this it’s because you probably have no problem bringing in new customers, but you’re sick and tired of 4 things:

Well before we go further, I want to make sure you know that DUDE is not for 5 specific types of agency owners.

Now pay close attention, because you may be one of them.

Now with that being said, DUDE is for agency owners who…

Are good enough to already have success in their agency, but they are also experiencing those massive rollercoaster moments in the business and are “stuck”.

DUDE is for agency owners who want to be able to spend more QUALITY time with their families.

And DUDE is for agency owners who know their breakthrough is really, really close. So close, it’s frustrating the heck out of you, and you’re ready to FINALLY get paid what you’re worth

Well here is one of the keys to growing your agency that nobody likes to talk about..

You see in this business OPERATIONS is really where you make or lose all your money.

Selling is the easy part. If you truly want to grow the agency that gives you the freedom you’ve always wanted it comes down to four things.

Just  four simple things.

I am here to tell you that it is 100% possible to build that dream agency where you’re making what you deserve and where you can literally step away from the agency AT ANY MOMENT and when you come back the place will not only be still standing, it’ll be in a better position than when you left.

This frustration, confusion, embarrassment, mixed in with a little hope, is EXACTLY what agency owners just like you were feeling prior to working with us.

And now they’re experiencing the success that they’ve always known was possible.

I know you’ve done an amazing job so far growing your agency, but don’t you think it’s time for you to finally get that freedom you deserve and make your agency FUN AGAIN?

Now YOU can start on the path to success TODAY with just those 4 simple things.

First, you must get the Dream Team that will help you get all your projects completed and within the right BUDGET.

Secondly, you must improve your processes so you can get more done in less time.

Third, you define what every team members needs to do to help the agency reach its goals and you training to make sure everyone can “level up”.

And lastly, you must have a month-by-month financial plan to scale your profitability like clockwork.

If  you can do those four things then your agency will be unstoppable. 

Agencies all across the US and Canada have already used The DUDE Way to transform their businesses and build the life that they deserve.  

They had the same frustrations and the same doubts that you’re probably feeling right now. 

But they all knew that SOMETHING had to change and so they took that first step and booked a call with us.  

We can’t help everyone, but if you qualify to work with us, we guarantee you’ll be successful.

So if you’re ready to take it to the next level then schedule a call with our team and let’s see if we can help you build the agency you deserve.


Chris Martinez


The 4 Keys to “The DUDE WAY”

What is The DUDE Way

Fixing your operations and scaling a digital agency is incredibly difficult. You need the right team, the right processes, the right training, and the right financial plan. That’s why we created The DUDE Way.

Dream Team Creation

Your agency probably has more work than you can handle. We ensure that you have the team of A-players to help you get your projects done on-time and on-budget.

Unstick Your Processes

You want to maximize your efficiency so you can get the most out of your team members and be more profitable? We help you build out SOPs and measure efficiency through Process Optimization.

Develop Your People

We’ll make sure that all your team members have the right training so they can make better decisions and help your agency scale faster.



It’s about time you make what you’re worth and if you want a big exit we’ll help you get there. Our financial consulting ensures that your business is healthy and you live the lifestyle you’ve always dreamed of.

Frequently Asked Questions

Yes.  This is what put DUDE on the map, but very quickly we learned that agencies needed a lot more than just “bodies”. They needed help with processes and SOPs.  They needed help with learning how much to budget for production labor.  And they wanted to MAKE MORE MONEY! So we started to help with everything related to Operations.  Think of us like the Deloitte or Accenture for agencies. 

100%.  If you’re struggling with creating the SOPs and Processes to help everyone get things done on-time and on-budget then we have several options to help you accomplish this.  Schedule a call and we’ll help you decide which option makes the most sense for you. 

First off, we don’t blow smoke up your ass.  If you want someone who is going to sell you a pipedream that anyone can be an overnight internet millionaire then we are NOT for you.  We  also do NOT teach you how to sell.  If you can’t sell then we won’t take you on as a client.  The coaching we provide will help you go from $500k to $1M, from $1M to $5M, and from $5M to $10M+. And best of all we’ll show you how to grow your profitability so you can scale and exit your agency one day.  We show you how to manage the numbers, how to build a great leadership team, how to hire and train, and how to build a highly-profitable business that gives you the lifestyle you always wanted.  There are no shortcuts or hacks, but if you’re willing to do the work then you will build the agency of your dreams. 

Sorry if your revenue is below $500k then we probably can’t work with you.  We do have another service called which is a one-time fee service for websites that you might be able to utilize, though.

Sorry.  We do not work with solo agency owners.  You must have an existing team to be able to work with DUDE.

We work best with digital agencies who have more business than they can handle and know that with the right team members, the right operations, and the right financial mentorship they can 10x their growth.  AND they are willing to do whatever it takes to make this dream become a reality. 

We work with you to create a financial plan for your agency.  Everyone has their budgets and goals.  If everyone follows the plan then we guarantee you’ll grow your profitability by 30% or more within the first year or your money back.  

We do have options where our team (who will become your team) can speak directly to clients.  It always depends on who you need and the budget.  Schedule a call and we’ll map out how best to serve you. 

Every agency is different but most of our clients double their business in the first year or working with us.  We are very selective about who we work with because we guarantee results for our customers.  If you have built a good agency and want to become a GREAT agency and want the “easy button” for scaling then schedule a call with us. 

All of our packages include The DUDE Way which includes a team, operational help, mentorship, and a financial roadmap to guarantee you scale profitably.  We have several options based on where your agency is at and what things you need the most help with.  Schedule a call to see how we can help you.  

In less than 20 minutes we’ll let you know how we can help you fix your Operations and Scale Your Agency

Ready to get the “easy button” to scale your digital agency? Schedule your call now. T

Do you want to see how DUDE can help you scale your fulfillment, scale your operations and SOPs, scale your profitability, and scale your income? And back it up with our guarantee so that it you don’t scale then you don’t pay?

If you are ready to transform your agency operations, grow your profitability by 30% or more, and increase your income, then schedule your 15-min call with our team to review your application and discover how we can help you scale your digital agency.

(Space is limited as we only take on 2 new clients per week so schedule your call right away.)