Here's How It Works

Three steps to scale your agency

Want to see if DUDE can help your marketing agency? Our new client process is just 3 Simple Steps! Keep reading to discover what they are.


First, Click the "Apply Now" button on our website and go through a 20-minute Assessment Call with our team to see if we're a good fit.


Next, if we click we'll do a paid Business Analysis and two 1-on-1 calls to assess your agency’s infrastructure, financial path, and we give you a bespoke two-year roadmap for your agency's success.


Lastly, take this roadmap and run with it yourself or partner with us for the journey and we’ll scale your agency to new heights – enjoying every step of the way.

Dear Agency Owner,

Do you have a "successful" agency on the outside, but in reality the business is too reliant on you, the profitability is too low, and you're not having nearly as much fun running the agency as you want?

This is actually a really common problem for agency owners that we work with. They have grown their agency to multiple 6-figures, and sometimes 7-figures, but at the same time the owners are overworked, underpaid, and the entire business feels like it could fall apart at any moment if one more thing breaks.

How can that be?

Well, most agency owners are “accidental entrepreneurs” and they were able to grow their business through sheer willpower, a little luck, and a lot of long hours, but then at some point the agency gets stuck and the agency owner can’t seem to figure out how to fix it. Maybe it’s when you’re on the cusp of breaking 7-figures or maybe it’s after you broken 7-figures and your next milestone is $3, $4, or $5 million.

But it’s bound to happen.

The gurus keep telling you to “Sell! Sell! Sell!” but you know that’s not the real problem, the real problem is that your OPERATIONS is holding you back, you can’t find or don’t know if you have the right employees, you don’t have the right processes to get the work done on-time and on-budget, and you don’t have the CEO knowledge to fix the profitability problems. In other words...the problem is that you have yet figured out how to PROFESSIONALIZE YOUR AGENCY. If only you had an easy button to fix all of this… Like the easy button that our client’s Michael and Laura found.

This husband and wife team was able to grow their agency from $2M to $5M in two years, hit the Inc 5000 list TWICE, bought a boat, bought a house, had their 2nd baby, and they took an entire month off to spend time with their new little one while their entire team ran everything. But when you hear stories like this, do you say to yourself, “Yeah right. Sounds great. It’s a great goal to have, but I’m SOO not there”…


Maybe you’re a lot closer to having the agency of your dreams than you think, Michael and Laura are my clients. And their story, as awesome as it is, is common among my agency owners. However, their life wasn’t always as amazing as it is today. For years they struggled with too much uncertainty and too little profit. And the worst part is that they couldn’t for the life of them figure out what was holding them back. Until they got their hands on The DUDE Way and discovered this fact…

That unlocking your potential as an agency owner isn’t rocket science but you MUST know the 4 Operational Pillars for success and how to optimize them. And once they found which of the pillars were hurting their ability to scale then everything shifted. Now here is the reality:


My name is Chris Martinez and I am the CEO and Founder of DUDE and if you’re reading this it’s because you probably have no problem bringing in new customers, but you’re sick and tired of 4 things:
  • You’re tired of not being able to find great people to help you get sh*t done and grow your agency.
  • You’re tired of trying to build out SOPs so your people operate without you having to babysit them.
  • You’re tired of not knowing how to make the “right” decisions as CEO.
  • And you’re tired of not being able to have the income and profitability that you deserve and you’re looking for a way so one day down the line you can have that big exit.
Well before we go further, I want to make sure you know that DUDE is not for 5 specific types of agency owners.
Now pay close attention, because you may be one of them.
  • This isn’t for agencies who aren’t willing to do whatever it takes to scale their business and achieve their goals.
  • This isn’t for agencies who can’t sell. If you can’t close deals, then this isn’t for you.
  • This also isn’t for owners who ONLY want to do the fun and sexy parts of running an agency and aren’t willing to transform themselves into true CEOs.
  • This isn’t for agency owners who say they don’t care about profit.
  • And this isn’t for people who don’t want to take their agency to multiple 7-figures or 8-figures a year, but also don’t want to compromise their values or be stuck working 90 hours a week.

Now with that being said, DUDE is for agency owners who…

Are good enough to already have success in their agency, but they are also experiencing those massive rollercoaster moments in the business and are “stuck”.

DUDE is for agency owners who want to be able to spend more QUALITY time with their families.

And DUDE is for agency owners who know their breakthrough is really, really close. So close, it’s frustrating the heck out of you, and you’re ready to FINALLY get paid what you’re worth

Well here is one of the keys to growing your agency that nobody likes to talk about..

  • If you don’t PROFESSIONALIZE your agency now, selling more and bringing in more clients is only going to INCREASE how much money you LOSE and how miserable your life is!!
  • There are just a handful of reasons your agency isn’t a profit-producing machine and unless you can identify those reasons and fix them YOU the agency owner will continue to suffer.

You see in this business OPERATIONS is really where you make or lose all your money.

Selling is the easy part. If you truly want to grow the agency that gives you the freedom you’ve always wanted it comes down to four things. Just four simple things.
I am here to tell you that it is 100% possible to build that dream agency where you’re making what you deserve and where you can literally step away from the agency AT ANY MOMENT and when you come back the place will not only be still standing, it’ll be in a better position than when you left. This frustration, confusion, embarrassment, mixed in with a little hope, is EXACTLY what agency owners just like you were feeling prior to working with us, and now they’re experiencing the success that they’ve always known was possible.

I know you’ve done an amazing job so far growing your agency, but don’t you think it’s time for you to finally get that freedom you deserve and make your agency FUN AGAIN?

Now YOU can start on the path to success TODAY with just those 4 simple things.

  • First, you must get the Right People that will help you get build your agency with you and you need these people within the right BUDGET.
  • Secondly, you must improve your processes so you can get more done in less time.
  • Third, you must make sure that everyone, including yourself, has the right training to make sure everyone can “level up”.
  • And lastly, you must have a month-by-month financial plan to scale your profitability like clockwork.
If you can do those four things then your agency will be unstoppable, agencies all across the globe have already used The DUDE Way to transform their businesses and build the life that they deserve, they had the same frustrations and the same doubts that you’re probably feeling right now, but they all knew that SOMETHING had to change and so they took that first step and booked a call with us.
We can’t help everyone, but if you qualify to work with us, we guarantee you’ll be successful.
So if you’re ready to take it to the next level then schedule a call with our team and let’s see if we can help you build the agency you deserve.

Chris Martinez


Frequently asked questions

Do you help with outsourcing / whitelabel? I thought that’s what you guys did?
Yes. This is what put DUDE on the map, but very quickly we learned that agencies needed a lot more than just “bodies”. They needed help with processes and efficiency. They needed help with learning how much to budget for production labor. And they wanted to MAKE MORE MONEY! So we started to help with everything related to Operations and scaling. We are currently not taking on anymore outsourcing clients BUT we can absolutely help you build out and train your own in-house team, which is usually a better solution anyway.
100%. If you’re struggling with creating the SOPs and Processes to help everyone get things done on-time and on-budget then we have several options to help you accomplish this. Schedule a call and we’ll help you decide which option makes the most sense for you.
First off, we don’t blow smoke up your ass. If you want someone who is going to sell you a pipedream that anyone can be an overnight internet millionaire then we are NOT for you. We only work with agency owners who are willing to put in the hard work and stay disciplined so they can build a REAL business. The consulting we provide consists of three elements: Strategic Guidance, Operations Optimization, and Ongoing Support. If you're looking to go from $500k to $1M, from $1M to $5M, and from $5M to $10M+ then we could be a great match. And best of all we’ll show you how to grow your profitability so you can scale and exit your agency one day. We show you how to manage the numbers, how to build a great leadership team, how to hire and train, and how to build a highly-profitable business that gives you the lifestyle you always wanted. There are no shortcuts or hacks, but if you’re willing to do the work then you will build the agency of your dreams.
If your revenue is below $500k but above $200k then we might be able to help you. Schedule the call with our team and we can see if it could be a good fit within 20 mins. Some of our best success stories come from agencies that were in the "startup phase" so you could be one of these people if you're willing to do whatever it takes to succeed.
Sorry. We do not work with solo agency owners. You must have an existing team to be able to work with DUDE.
We work best with digital agencies who have more business than they can handle and know that with the right team members, the right operations, and the right financial mentorship they can 10x their growth. AND they are willing to do whatever it takes to make this dream become a reality. We also ONLY work with kind people. If you're a jerk don't bother contacting us.
After you do your Business Analysis with us you get to pick a plan where we help you fix your agency challenges and scale. By this time you should already know that we're the right fit but we also offer a Satisfaction Guarantee. After you sign up and pay for the plan of your choice, you get to go through the first two trainings (we call them modules) with us and if you're not 100% sure that we're the right fit then you can cancel and we'll refund you minus credit card processing fees.
The paid Business Analysis is paid. Think of it like a paid discovery session that you do with your clients. During the Business Analysis you do two one-on-one calls with our team. On the first call we will review the infrastructure of your current company, the org chart, and leadership team and identify what gaps you will need to fill to achieve your goals. On the second call we will create a 2-year financial plan/roadmap that includes your Gross and Net margin goals, sales goals, ARPU goals, budgets for departments, etc, etc. You'll be able to see where your current trajectory will take you in two years and also what changes you need to make if your current trajectory won't get you to the end goal you want. Then you also get to ask us questions and we can give you consulting during those two calls. You get to keep the roadmap we create even if you decide not to work with us. This process helps you to see with 100% certainty that we can help you and it shows us that we can 100% help you. We only work with clients that we're certain we can help.
Every agency is different but most of our clients double their business in the first year or working with us. We are very selective about who we work with because we guarantee results for our customers. Each quarter you'll receive a report that shows you things like how much you increased the valuation of your agency, how your salary has increased, your churn rate improvements, etc. That way you'll know with certainty that our efforts are paying off. If you have built a good agency and want to become a GREAT agency and want the “easy button” for scaling then schedule a call with us.
The first thing you invest in is the Business Analysis which ranges from $497-$997. Then if we decide to work together we have two package options that start as low as $1500/mo. Nearly all the clients that go through the Business Analysis find a package that fits their budget. All our packages include Strategic Guidance, Operations Optimization, and Ongoing Support. The differences in the packages are with how much 1-on-1 consulting you want and how much self-implementation you want to do on your own. Regardless of the package, all our programs have our money back guarantee to ensure you scale profitably. Apply today for a free 20-minute assessment to see how we can help you.

In less than 20 minutes we’ll let you know how we can help you fix your Operations and Scale Your Agency

The 4 Keys to “The DUDE WAY”

Ready to get the “easy button” to scale your digital agency? Schedule your call now. T

Do you want to see how DUDE can help you scale your fulfillment, scale your operations and SOPs, scale your profitability, and scale your income? And back it up with our guarantee so that it you don’t scale then you don’t pay?

If you are ready to transform your agency operations, grow your profitability by 30% or more, and increase your income, then schedule your 15-min call with our team to review your application and discover how we can help you scale your digital agency.

(Space is limited as we only take on 2 new clients per week so schedule your call right away.)