Agency Freedom Live - San Diego 2024

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Here's How It Works

Three steps to scale your agency

Want to see if DUDE can help your marketing agency? Our new client process is just 3 Simple Steps! Keep reading to discover what they are.

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First, Click the "Apply Now" button on our website and go through a 20-minute Assessment Call with our team to see if we're a good fit.

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Next, if we click we'll do a paid Business Analysis and two 1-on-1 calls to assess your agency’s infrastructure, financial path, and we give you a bespoke two-year roadmap for your agency's success.

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Lastly, take this roadmap and run with it yourself or partner with us for the journey and we’ll scale your agency to new heights – enjoying every step of the way.

Dear Agency Owner,

Do you have a "successful" agency on the outside, but in reality the business is too reliant on you, the profitability is too low, and you're not having nearly as much fun running the agency as you want?

This is actually a really common problem for agency owners that we work with. They have grown their agency to multiple 6-figures, and sometimes 7-figures, but at the same time the owners are overworked, underpaid, and the entire business feels like it could fall apart at any moment if one more thing breaks.

How can that be?

Well, most agency owners are “accidental entrepreneurs” and they were able to grow their business through sheer willpower, a little luck, and a lot of long hours, but then at some point the agency gets stuck and the agency owner can’t seem to figure out how to fix it. Maybe it’s when you’re on the cusp of breaking 7-figures or maybe it’s after you broken 7-figures and your next milestone is $3, $4, or $5 million.

But it’s bound to happen.

The gurus keep telling you to “Sell! Sell! Sell!” but you know that’s not the real problem, the real problem is that your OPERATIONS is holding you back, you can’t find or don’t know if you have the right employees, you don’t have the right processes to get the work done on-time and on-budget, and you don’t have the CEO knowledge to fix the profitability problems. In other words...the problem is that you have yet figured out how to PROFESSIONALIZE YOUR AGENCY. If only you had an easy button to fix all of this… Like the easy button that our client’s Michael and Laura found.

This husband and wife team was able to grow their agency from $2M to $5M in two years, hit the Inc 5000 list TWICE, bought a boat, bought a house, had their 2nd baby, and they took an entire month off to spend time with their new little one while their entire team ran everything. But when you hear stories like this, do you say to yourself, “Yeah right. Sounds great. It’s a great goal to have, but I’m SOO not there”…

OR ARE YOU?

Maybe you’re a lot closer to having the agency of your dreams than you think, Michael and Laura are my clients. And their story, as awesome as it is, is common among my agency owners. However, their life wasn’t always as amazing as it is today. For years they struggled with too much uncertainty and too little profit. And the worst part is that they couldn’t for the life of them figure out what was holding them back. Until they got their hands on The DUDE Way and discovered this fact…

That unlocking your potential as an agency owner isn’t rocket science but you MUST know the 4 Operational Pillars for success and how to optimize them. And once they found which of the pillars were hurting their ability to scale then everything shifted. Now here is the reality:

YOU CAN MAKE THE SAME MASSIVE SHIFTS JUST LIKE THEY DID.

My name is Chris Martinez and I am the CEO and Founder of DUDE and if you’re reading this it’s because you probably have no problem bringing in new customers, but you’re sick and tired of 4 things:

You’re tired of not being able to find great people to help you get sh*t done and grow your agency.
You’re tired of trying to build out SOPs so your people operate without you having to babysit them.
You’re tired of not knowing how to make the “right” decisions as CEO.
And you’re tired of not being able to have the income and profitability that you deserve and you’re looking for a way so one day down the line you can have that big exit.

Well before we go further, I want to make sure you know that DUDE is not for 5 specific types of agency owners.
Now pay close attention, because you may be one of them.

This isn’t for agencies who aren’t willing to do whatever it takes to scale their business and achieve their goals.
This isn’t for agencies who can’t sell. If you can’t close deals, then this isn’t for you.
This also isn’t for owners who ONLY want to do the fun and sexy parts of running an agency and aren’t willing to transform themselves into true CEOs.
This isn’t for agency owners who say they don’t care about profit.
And this isn’t for people who don’t want to take their agency to multiple 7-figures or 8-figures a year, but also don’t want to compromise their values or be stuck working 90 hours a week.

Now with that being said, DUDE is for agency owners who…

Are good enough to already have success in their agency, but they are also experiencing those massive rollercoaster moments in the business and are “stuck”.

DUDE is for agency owners who want to be able to spend more QUALITY time with their families.

And DUDE is for agency owners who know their breakthrough is really, really close. So close, it’s frustrating the heck out of you, and you’re ready to FINALLY get paid what you’re worth

Well here is one of the keys to growing your agency that nobody likes to talk about..

If you don’t PROFESSIONALIZE your agency now, selling more and bringing in more clients is only going to INCREASE how much money you LOSE and how miserable your life is!!
There are just a handful of reasons your agency isn’t a profit-producing machine and unless you can identify those reasons and fix them YOU the agency owner will continue to suffer.

You see in this business OPERATIONS is really where you make or lose all your money.

Selling is the easy part. If you truly want to grow the agency that gives you the freedom you’ve always wanted it comes down to four things. Just four simple things.

I am here to tell you that it is 100% possible to build that dream agency where you’re making what you deserve and where you can literally step away from the agency AT ANY MOMENT and when you come back the place will not only be still standing, it’ll be in a better position than when you left. This frustration, confusion, embarrassment, mixed in with a little hope, is EXACTLY what agency owners just like you were feeling prior to working with us, and now they’re experiencing the success that they’ve always known was possible.

I know you’ve done an amazing job so far growing your agency, but don’t you think it’s time for you to finally get that freedom you deserve and make your agency FUN AGAIN?

Now YOU can start on the path to success TODAY with just those 4 simple things.

First, you must get the Right People that will help you get build your agency with you and you need these people within the right BUDGET.
Secondly, you must improve your processes so you can get more done in less time.
Third, you must make sure that everyone, including yourself, has the right training to make sure everyone can “level up”.
And lastly, you must have a month-by-month financial plan to scale your profitability like clockwork.

If you can do those four things then your agency will be unstoppable, agencies all across the globe have already used The DUDE Way to transform their businesses and build the life that they deserve, they had the same frustrations and the same doubts that you’re probably feeling right now, but they all knew that SOMETHING had to change and so they took that first step and booked a call with us.

We can’t help everyone, but if you qualify to work with us, we guarantee you’ll be successful.
So if you’re ready to take it to the next level then schedule a call with our team and let’s see if we can help you build the agency you deserve.

Sincerely,

Chris Martinez

CEO

DUDEAgency.io

Frequently asked questions

What specific services does DUDE Agency offer to help marketing agencies scale their operations?

When clients come to us they are using feeling “stuck”. Stuck in the sense that they have gotten to a level of success, but they can’t figure out how to get to the next level in their business. They are using experience problems like:

– Fulfillment issues and deadlines getting missed.
– Churn rates are higher than they were before and they can’t figure out why.
– People are underperforming
– Recruiting and not being able to staff fast enough or with the right people.
– Team members don’t have proper training
– Inconsistent sales numbers and quota attainment.
– Leadership Team doesn’t know how to solve problems (or no Leadership Team at all)
– Lack of SOPs and Processes in the business so a lot of inefficiency.
– Agency owner is the biggest bottleneck in the business.
– Little to no grasp on the agency’s financial health.
– No financial plan or budgets for the departments.
– Gross Profit and Profit per Client is missing.
– Low Net Profit and no plan on how to improve that.

So these are the main problems that we help solve for agencies. Every agency is different which is why we create custom solutions for each client. We have plans that are DIY and we have plans that are more DFY. But either way, you’ll always get a custom plan and direct consulting with our team so that we help you scale your agency.

Can DUDE Agency customize their services to fit the unique needs of my agency?

100% yes. In fact, anyone who does NOT give you a custom plan/services is not taking you down the correct path. Every agency is different and so to truly solve your problems you need a custom plan that works specifically for YOU.

When you work with DUDE we look at your business and your numbers and figure out exactly what is going on. We look at what’s going right and what is going wrong and then we come up with a custom strategy to fix those issues and then show you how it’s improving the business from the numbers.

Essentially DUDE pays for itself because we help you make more profit (and not just more revenue).

What is the typical experience for clients working with DUDE Agency?

The first step is to schedule a 20-minute call with our team so we can see what’s going on in your business and decide if we can help you. If you have clients and you have employees then most likely we can help you. With that being said, if you’re a brand new startup and don’t have either of those then we probably are not a good fit at this time.

After that 20-min call, if we can help you then we will schedule you for our Profit Accelerator Business Analysis (or PABA). Inside the PABA you’ll have (2) one-on-one calls with our team where we will analyze your team structure and leadership and then we’ll create your financial plan called a Pro Forma and we’ll show you EXACTLY what changes you need to make in the business to hit your goals. It will be crystal clear on what steps you need to take to get to that next level.

With the PABA you can take the plan and execute and implement the strategies yourself or you can hire us to help you.

Are there any case studies or examples of marketing agencies that have successfully scaled with DUDE Agency's help?

Yes, there are lots of case studies and examples of marketing agencies that we have helped. And actually on the page to book an appointment you can see a video of a lot of the clients we have helped.

What expertise does the DUDE Agency team bring to their consulting and implementation services?

Our biggest expertise is that we know marketing agencies better than anyone else. Of course we know operations, finance, HR, Marketing, Sales, and Customer Experience, but our biggest benefit for you is that we actually know YOU (and sometimes we know you better than you know yourself.

We have been in this industry for over 12 years and we don’t serve any other industries but marketing agencies. We know your challenges with hiring, firing, fulfillment, lead gen, training, technology, profitability, etc, etc, etc, etc. Running a marketing agency is incredibly difficult and if you don’t have a guide that knows the industry inside and out then your path to success will just take longer.

What is DUDE Agency's approach to identifying and resolving operational challenges in marketing agencies?

The first thing we do is look at your org chart, leadership structure, and the NUMBERS. The numbers don’t lie and this is something you’ll hear us say a lot. We measure everything with FACTS and NOT FEELINGS.

Once we look at the facts then we can figure out what is going on in the business and what needs to be fixed. It’s like a doctor running blood tests and MRIs and analyzing the situation before writing a prescription. We don’t “prescribe” you anything until we do a very thorough Business Analysis.

Once we know what’s going on then we can diagnose the root cause of your business issues and work with you to fix them.

Part of our job is also holding you and your team accountable to completing the tasks that will fix the issues in your business. So if you don’t want to be held accountable then we are not the right company for you. However, if you want us to guide you and ensure that you remove obstacles and achieve goals then we’ll be a great fit.

What is the typical timeframe for seeing results after working with DUDE Agency?

After doing the Profit Accelerator Business Analysis that is two calls with us, you’ll see exactly what are the problem areas in your business and what you need to fix. So the results from that are pretty much immediate but definitely by the end of the second call.

If you decide to work with us beyond the PABA then we actually deliver a report to you every 90 days that talks about the things we helped you in the business and how it improved your Revenue, Gross Profit, Net Income, and Company Valuation.

You’ll see specifically how we helped you grow the business every single quarter. So in conclusion, you’ll see results with us in the first 90-days after we do the PABA.

Does DUDE Agency offer any guarantees or assurances about the results of their services?

We do have a Money Back Guarantee. If you do the Profit Accelerator Business Analysis (PABA) with us and you don’t think it was the right decision for you then we’ll refund your money less the credit card processing fees.

If you decide to work with us beyond the PABA, we also have a Money Back Guarantee. You’ll get to work with us for the first 3 weeks and if you don’t feel like it’s the right solution for your company then again we will refund your money less the credit card processing fees.

We stand behind our work and there this is why we have the guarantees.

How collaborative is the process when working with DUDE Agency? Do clients have a say in the decision-making process?

Great question. We customize every solution for your agency because every agency is different. Therefore what we do for you is very collaborative. You provide the feedback and numbers to us and then we can help make adjustments to the plan as we see fit. You also tell us what your short and long-term goals are so we’ll help you get to where you want to go. Finally, after we review the numbers with us we will make recommendations for things that we think you need to fix in your agency, but ultimately you can decide what are the priorities.

The only thing we are not flexible about is your work ethic. We only work with agencies (and agency owners) that are willing to do the hard work. There is no shortcut to success and the changes you need to make in the business will require discipline and making hard decisions. We will hold you accountable but we can’t want you to be successful more than you do. If you have the drive, determination, and work ethic then we can do some amazing things.

Will you help me create my SOPS?

100%. If you’re struggling with creating the SOPs and Processes to help everyone get things done on-time and on-budget then we have several options to help you accomplish this. Schedule a call and we’ll help you decide which option makes the most sense for you.

More questions?

In less than 20 minutes we’ll let you know how we can help you fix your Operations and Scale Your Agency

The 4 Keys to “The DUDE WAY”