About DUDE And our Crazy Origin Story

DUDE is the world’s #1 company to help digital agencies fix their operations so they can scale. We know the digital agency industry better than anyone out there.  We have more than a decade of experience as an agency, a whitelabel leader, and an accelerator for marketing agencies. The successful agencies have no problem selling. Where they struggle (and what keeps them from scaling) are all the “non-sexy” Operational challenges like finding the right people, developing the right processes, and growing a profitable agency. Which is exactly where DUDE comes in. We fix your Operations so you can scale your agency, unlock your potential, and earn what they’re worth.

What’s our Secret? The DUDE Way

Scaling a digital agency is incredibly difficult. All of the agencies we work with are great at selling and creating the strategy for their clients. Where they struggle and what holds them back is in Operations, fulfillment, hiring, finances, and knowing what “CEO decisions” they need to make. That’s why we created The DUDE Way.

Dream Team Creation

Your agency probably has more work than you can handle. We ensure that you have the A-Players to help you get your projects done on-time and on-budget.

Unstick Your Processes

You want to maximize your efficiency so you can get the most out of your team members and be more profitable? We help you build out SOPs and measure efficiency through Process Optimization.

Develop Your People

We’ll make sure that all your team members have the right training so they can they can make better decisions and help you scale your agency faster.


It’s about time you make what you’re worth and if you want a big exit we’ll help you get there. Our financial consulting ensures that your business is healthy and you live the lifestyle you’ve always dreamed of.

So how do we keep our clients so happy?

Walk into any team meeting or talk to any team member here at DUDE and these three phrases will light them up. These are mantras that we live by and we know that by fulfilling on these promises to our clients everyone wins


We OBSESS about live human-to-human communication. In a world where everyone wants to automate, we aim to communicate. We bridge the communication gap between you and our team.


We want every team member to feel a deep connection to their clients and we want our clients to feel like our team is a part of YOUR team.


We have to deliver on what we say. We have to hit our deadlines because we know that you are relying on us and we take that very seriously.

Want to see how DUDE can help you fix your Operations?

Let’s chat and we’ll show you how your agency can be a profit-producing machine without you losing your sanity in the process. Fix your Operations, build the team of A-Players, improve training, and increase your agency valuation.
No contracts. No commitments.

Listen to our podcast!

Meet The Team

Chris Martinez


Chris launched DUDE back in 2017 with a Mexican wrestling mask and a dream.  Now you can see him speaking on stages all over the world and promoting The DUDE Way. 

"Do or not do. There is no try"

Oyuki Gallegos

Director of Finance

Oyuki is the mastermind behind the financial success of DUDE.  She actually won an award for mathematics.  Yes, she has a huge brain, but she always makes the world’s best chicken enchiladas.

"If I Can't Scuba, What Am I Working Toward?"

Erin Rohner

Director of Customer Experience

Erin  helps to ensure that our clients are insanely happy.  She is a world-leader in client retention and customer experience.  She also has two hilarious kids that jump into the background of her zoom calls. 

"If I'm here, and you're here, doesn't that make this OUR TIME?"

David Magaña

Operations Manager

David ensures that all our operations and agency fulfillment runs like a well-oiled machine.  He has written the playbook that enabled DUDE to get more done in less time for our clients.  He is also always cold.  

"What makes the desert beautiful is that somewhere it hides a well."

Ana Zatarain

Head of Design

Ana literally started from the bottom now she’s HERE.  An amazing designer who eventually worked her way up to Pod Leader and now overseas all design for DUDE.  She is also knows every line to every episode of Friends.

"Come on, Ross, you’re a paleontologist. Dig a little deeper."

Adrian Astorga

Head of Development

Adrian is a shining example of the amazing hidden talent that lies within Mexico.  He has had the opportunity to work for some of the biggest development companies across the world and  now he helps ensure that DUDE’s developers are the best on earth.  Adrian will also kick your ass on a tennis court.

"There is no way around hard work. Embrace it. You have to put in the hours because there’s always something which you can improve."

Ready to get the “easy button” to scale your digital agency? Schedule your call now.

Do you want to see how DUDE can help you scale your fulfillment, scale your operations and SOPs, scale your profitability, and scale your income? And back it up with our guarantee so that it you don’t scale then you don’t pay?

If you are ready to transform your agency operations, grow your profitability by 30% or more, and increase your income, then schedule your 15-min call with our team to review your application and discover how we can help you scale your digital agency.

(Space is limited as we only take on 2 new clients per week so schedule your call right away.)