Our Guest: Lee Goff, Coach and Owner of MarketingAgencyCoach.com

In this funny, fast-paced episode, we talk with the always energetic Lee Goff about his funny and accidental entry into the world of digital agencies, learning from your past mistakes, and finding purpose in life after selling the agency. Lee shares the funny story of how he learned he wasn’t an engineer, why he gutted and pivoted his agency, and the lessons he wants to pass on to agency owners wanting fulfilling and profitable lives.

Conversation Highlights

  • Lee’s roller coaster ride through the agency world
  • The reason Lee pivoted his web development agency into marketing
  • The coincidental marketing event that led Lee to working with the top digital marketing influencers (He didn’t want to go to that event)
  • Understanding the long-term game of success in running your agency
  • Taking care of what really matters in your agency and in your life

Key Podcast Moments

  • [2:00] Roundtable Discussion: Experiences (both good and bad) in Tijuana
  • [8:09] The origin story of Lee’s first agency
  • [11:00] How Matt learned the SEO game from scratch
  • [17:46] The accidental event that led to Lee met the leadership of InfusionSoft and Guerrilla Marketing

Magic Marketing Quotes from our Guest

  • “I speak to manage geek. I’m not native geek.”
  • “I made all the dumb rookie mistakes. I made every damn single one of them.”
  • “I gutted my entire agency because I woke up and realized that I don’t like being a Web chop shop…I want to be a marketing agency.”

Resources Mentioned

About Our Guest

Lee Goff is a 2-time, award-winning agency owner, a certified guerilla marketing partner, who now works as a coach, speaker, expert on automation and agency, and CEO of Marketing AgencyCoach.com

Get in contact with Lee Goff




Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency.